Meet the team



CEO and Financial Advisor

Ross Wolf is one of Washington's Premier Financial Advisors with more than 25 years of experience in Retirement, Investment and Estate Planning, Wealth Preservation, Executive Benefits and Family Legacy Planning. He also teaches continuing education to other Financial Planners throughout Washington on the subjects of Financial and Retirement Planning, Social Security and Reverse Mortgages. He is Insurance licensed in Washington, Oregon, California, Arizona, Florida, Michigan, Ohio and North Carolina. He is Mortgage Licensed and is a Designated Broker in Washington specializing in Reverse Mortgages for Seniors. Ross is an IAR (Investment Advisor Representative) and is the Owner and CEO of Wolf Wealth Management, Inc., a nationwide Registered Investment Advisory firm. Ross has a B.A. degree in Finance from Florida State University and earned his CLU (Chartered Life Underwriter) and ChFC (Chartered Financial Consultant) designations from The American College in Pennsylvania.

Ross and his wife, Kimberly, have been married for 27 years and have two wonderful children. In between Ross's car racing, Kimberly's volunteer work, Andrew's hockey, and Alexandra's horses and swimming meets, the Wolfs enjoy traveling and spending time together at their homes in Sammamish, WA, and Cape Cod, MA.

Ross’s Approach:

Ross is a straight-shooter and tells it like it is. He has a dynamic personality and infuses others with his robust information, solid ideas, multiple options, and pertinent financial solutions. He is most definitely an "out of the box" thinker and problem solver.

His enthusiasm for strategies in this industry is both contagious and invigorating!

In business, Ross follows two of Warren Buffet’s famous rules:

  1. Never lose money.

  2. Never forget rule No. 1.”

When working with Pacific Financial Advisors and Ross Wolf, you will feel so much better knowing and understanding all of the financial options that are readily available to you and how to take advantage of opportunities others don't know about. Ross believes that our clients live longer, healthier and happier lives when we are acting as their "Personal CFO"!


Client Relationships Manager

After a fulfilling career in public education, Human Resource Management and retail, Lil wanted a position where she could still contribute to a company's prosperity while enjoying more free time. After she and her husband, Frank, came to a Pacific Financial Advisors seminar on Social Security Planning, they became clients of the firm. After going through the Financial Planning process, she realized there was a perfect opportunity for her to utilize expert skills in management and organization. Nowadays you will find Lil overseeing just about every aspect of the business. 

Lil and Frank have lived in the Northwest their entire lives. They are avid motorcyclists and have toured most the the western United States. They also enjoy hiking, road trips and family outings with their dog, Holly.

Lil quickly became an intergral part of the team and her quick wit, sense of humor, and valued people skills have made her indispensible. May she never retire!


Operations Manager

After serving in the Marines as an intelligence officer, Dan found his niche in the world of finance helping organizations go public. He was responsible for numerous IPOs in the 80s and 90s. After a short-lived stint as a retiree, he became a Loan Originator, Financial Advisor and ultimately Director of Operations and Processing. His patience and willingness to help others have always been two of his greatest traits.

Dan and his two daughters have lived in the Northwest all of their lives. He is a gourmet chef and enjoys spending as much time as possible cooking and entertaining. He loves riding his bike, reading, and going to auto races with Ross. He is the unofficial "umbrella holder" for the racing team.

Urban Analog - Digital Strategies

David Wall

We are your digital & web solution company.

Urban Analog is a group of business professionals with more than a decade of experience working within the tech sector. Our goal is to help you expand online presence through brand strategy, content creation, web development, & social marketing.

Let us show you what we can do.